Bhima Jewellery

About us

A Century of Purity and Trust

Established in 1925 in Alleppey, Kerala, Bhima Jewellery has grown from a single store into one of India’s most admired jewellery brands. Founded by the visionary Sri. Lakshmi Narayana Bhattar (Bhima Bhattar), Bhima Bhattar pioneered a culture of purity, transparency, and customer-first service that continues to define the brand even after a century.

Generations of families have trusted Bhima not only for ornaments but also as a symbol of heritage, celebrations, and lifelong value.

Our Legacy and Growth

From a modest beginning, Bhima has become a name that resonates with quality and innovation. With more than 40 showrooms across Kerala, Tamil Nadu, Karnataka, and the UAE, Bhima caters to millions of loyal customers in India and abroad.

Key milestones:

Among the first jewellery brands in India to implement transparent gold rate display systems
Introduced barcode-based billing and product tracking for customer confidence
One of the largest contributors to state taxes and GST in the jewellery sector
Recognised for industry innovations and excellence in customer service

Our Promise to Customers

Every ornament at Bhima is a commitment to quality, authenticity, and craftsmanship.

100% BIS

Hallmarked Gold Jewellery

GIA & IGI

Certified Diamond Jewellery

Exquisite collections

In gold, silver, diamond, platinum, and lifestyle accessories

Specialised designs

For weddings, festivals, and contemporary fashion needs

Our People, Our Strength

Bhima has always believed that people drive progress. Statutory benefits, including EPF, ESIC, and comprehensive insurance

Free transportation, food, and accommodation facilities for staff in need

Welfare boards at the branch level for employee well-being

A workplace culture rooted in respect, growth, and inclusivity

This family-like culture has created a dedicated team that shares Bhima’s passion for service and excellence.

Awards & Recognition

Bhima has been recognised consistently for
its excellence in service, transparency, and retail innovation

Winner of multiple state and national awards for retail excellence

Consistently among the highest tax-paying jewellers in Kerala

Recognised at the Grand Kerala Shopping Festival (GKSF) by the Department of Tourism, Kerala

Nominated among the Top 5 Retail Jewellers in South India by GJEPC

Vision & Mission

Our Mission

To create jewellery that embodies purity, craftsmanship, and emotional value, serving customers with integrity and transparency across generations.

Our Vision

To be the most trusted jewellery brand in India and abroad
To innovate continuously, blending tradition with modernity
To create an extraordinary workplace that empowers employees
To lead the jewellery industry with a foundation of purity, honesty, and excellence

Corporate Social Responsibility

Bhima stands for responsible business practices. Through charitable initiatives, Bhima supports

Education scholarships for underprivileged children
Healthcare and welfare programs for the community
Employee-focused welfare initiatives

The Bhima Difference

With more than 100 years of trust, Bhima is more than a jewellery brand — it is a legacy of purity, transparency, and customer care. Every store, every ornament, and every interaction reflects our founding belief

“Pure in what we sell, pure in what we do.”