About us
A Century of Purity and Trust
Established in 1925 in Alleppey, Kerala, Bhima Jewellery has grown from a single store into one of India's most admired jewellery brands. Founded by the visionary Sri. Lakshmi Narayana Bhattar (Bhima Bhattar), Bhima Bhattar pioneered a culture of purity, transparency, and customer-first service that continues to define the brand even after a century.
Generations of families have trusted Bhima jewellery not only for ornaments but also as a symbol of heritage, celebrations, and lifelong value.
Our Legacy and Growth
From a modest beginning, Bhima jewellery has become a name that resonates with quality and innovation. With more than 40 - 70+ showrooms across Kerala, Tamil Nadu, Karnataka, and the UAE, Bhima jewellery caters to millions of loyal customers in India and abroad.
Key milestones:
Among the first jewellery brands in India to implement transparent gold rate display systems
Introduced barcode-based billing and product tracking for customer confidence
One of the largest contributors to state taxes and GST in the jewellery sector
Recognised for industry innovations and excellence in customer service
Our Promise to Customers
Every ornament at Bhima jewellery is a commitment to quality, authenticity, and craftsmanship.
100% BIS
Hallmarked Gold Jewellery
GIA & IGI
Certified Diamond Jewellery
Exquisite collections
In gold, silver, diamond, platinum, and lifestyle accessories
Specialised designs
For weddings, festivals, and contemporary fashion needs
Our People, Our Strength
Bhima has always believed that people drive progress. Statutory benefits, including EPF, ESIC, and comprehensive insurance
Free transportation, food, and accommodation facilities for staff in need
Welfare boards at the branch level for employee well-being
A workplace culture rooted in respect, growth, and inclusivity
This family-like culture has created a dedicated team that shares Bhima jewellery passion for service and excellence.
Awards & Recognition
Bhima jewellery has been recognised consistently for its excellence in service, transparency, and retail innovation
Winner of multiple state and national awards for retail excellence
Consistently among the highest tax-paying jewellers in Kerala
Recognised at the Grand Kerala Shopping Festival (GKSF) by the Department of Tourism, Kerala
Nominated among the Top 5 Retail Jewellers in South India by GJEPC
Vision & Mission
Our Mission
To create jewellery that embodies purity, craftsmanship, and emotional value, serving customers with integrity and transparency across generations.
Our Vision
To be the most trusted jewellery brand in India and abroad
To innovate continuously, blending tradition with modernity
To create an extraordinary workplace that empowers employees
To lead the jewellery industry with a foundation of purity, honesty, and excellence
Corporate Social Responsibility
Bhima stands for responsible business practices. Through charitable initiatives, Bhima supports
Education scholarships for underprivileged children
Healthcare and welfare programs for the community
Employee-focused welfare initiatives
The Bhima Difference
With more than 100 years of trust, Bhima is more than a jewellery brand — it is a legacy of purity, transparency, and customer care. Every store, every ornament, and every interaction reflects our founding belief
"Pure in what we sell, pure in what we do."